Social Media Director

Job Description

Age of Learning® is the leading developer of engaging and effective Pre-K through 5th grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse.com® Early Learning Academy and Adventure Academy™, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español. Having served over 50 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit www.AgeofLearning.com.

Summary:

Age of Learning is seeking a dynamic and creative Social Media Director to join our marketing team. In this role, you will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will be leading a team charged with creating original content, managing posts, and analyzing metrics to gauge the success of our social media campaigns. As the voice of our brand on social media, your efforts will directly influence our brand’s reputation, customer engagement, and overall marketing goals.

Responsibilities:

• Leadership and Management
  • Lead and direct a cross-functional team of creative talent to develop and maintain a dynamic social media strategy, setting and achieving key performance indicators (KPIs).
• Social Media Strategy Development
  • Establish and execute a comprehensive social media strategy across multiple platforms that aligns with organizational goals and brand identity.
  • Identify target audiences and determine the most effective platforms for reaching them.
• Content Creation
  • Ideate, create, and curate high-quality, engaging content, including text, images, videos, and graphics.
  • Schedule and publish content across social media channels, adhering to a content calendar.
• Community Engagement
  •  Monitor social media platforms for mentions, comments, and messages.
  • Foster positive relationships with followers and address concerns or issues.
• Analytics and Reporting
  •  Track and analyze KPIs such as reach, engagement, follower/subscriber counts, and more.
  •  Utilize data-driven insights to adjust the social media strategy for optimal results.
• Brand Management
  •  Ensure consistent branding and messaging across all social media channels.
• Trends and Innovation
  • Stay updated on the latest social media trends, tools, and best practices.
  • Experiment with new features and technologies to improve the brand’s social media presence.
• Collaboration
  • Collaborate with cross-functional teams, including marketing, content creators, and customer support, to align social media efforts with overall marketing strategies.

Required Qualifications:

• Bachelor’s degree in marketing, communications, or a related field (or equivalent experience).
• 5+ years of experience in directing social media campaigns with significant growth in follower engagement.
• Strong understanding of various social media platforms and their algorithms.
• Proficiency in social media management tools and analytics platforms.
• Excellent written and verbal communication skills.
• Creativity and a keen eye for visual content.
• Ability to work independently and as part of a team.
• Problem-solving skills and the ability to adapt to changing trends and algorithms.
• Excel in a fast-paced environment.

Total Compensation:

The estimated salary range for a new hire in this position is $100,000 USD to $140,000 USD. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location.

Age of Learning currently provides: 

• 90% of employee health and welfare benefits premiums & 65% of dependent benefits premiums.
•  A 401(k) program with employer match.
•  15 paid vacation days (increases to 20 days on your 3-year anniversary), 12 observed national paid holidays plus 9 sick days.
•  Our flexible work culture means 2 or more days in the office (hybrid) or 100% fully remote options available for most positions.

Security Advisory

At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts — be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom — never through messaging apps. Job offers are communicated verbally and followed by written documentation via Docusign. Any requests for personal information will occur through secure channels only.

An Equal Opportunity Employer

Age of Learning, Inc. (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender expression, age, physical or mental disability, medical condition, pregnancy, veteran or military status, marital status, sexual orientation, gender identity, domestic partner status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Age of Learning, Inc. (the “Company”) will consider qualified applicants with criminal histories pursuant to EEOC requirements and state applicable laws, e.g. New York City Fair Chance Act.