Develop and implement App Store Optimization (ASO) strategies to ensure all relevant apps rank at the top of search results across applicable app stores;
Drive organic acquisition on the App Store and Google Play, leveraging all available channels to optimize rankings, keyword coverage, and conversion rates;
Optimize app store page conversion rates using a variety of content and visual tools;
Independently conduct ASO experiments using various methodologies (e.g., A/B testing, statistical analysis) to evaluate and enhance effectiveness of strategies;
Proactively monitor daily rankings, keyword performance, reviews, and user sentiment, providing actionable insights through regular reporting and analysis;
Identify and deploy ASO tools and services company-wide, managing relationships with ASO agencies and service providers;
Work in close collaborating with app development and localization teams to set requirements that align with ASO objectives;
Keep informed & stay updated on industry trends, algorithm changes from Google and Apple, and contemporary ASO and SEO practices.
We need your professional experience:
At least 3+ years of experience as an ASO Specialist/Manager, with a focus on multilingual apps or games;
Experience in the iGaming / Gambling industry;
Proficiency with ASO platforms such as AppTweak, Sensor Tower, or similar tools;
Proven experience working across various sources such as Android & IOS;
A deep understanding of marketing optimization techniques, including storefront updates, algorithm changes, creative testing, and OS version considerations;
Experience with Apple Search Ads (ASA) and Google UAC is a plus;
Upper intermediate English.
We appreciate if you have those personal features:
Strong analytical and decision-making abilities;
Open to challenges, with a proactive approach to problem-solving;
Strong interpersonal and communication skills to collaborate effectively across teams.
We are seeking those who align with our core values:
GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
